What's Behind the Genius Kotex Commercials?

"How do I feel about my period? I love it," the ad's star says over serene piano music. "It makes me feel really pure," she adds, as the commercial cuts to a woman releasing butterflies. "Sometimes I just wanna run on the beach."

As the blue liquid all-too-familiar with feminine hygiene commercials pours, she delivers the kicker: "The ads on TV are really helpful because they use that blue liquid and I'm like, 'Oh, that's what's supposed to happen!'"

The commercial ends with the million-dollar question: "Why are tampon ads so ridiculous?" Suddenly the jig is up on the usually-cheesy feminine product ads and viewers are left laughing like they've just seen an 'SNL' digital short.

In another U by Kotex ad, a woman dressed in head-to-toe white pulls no punches while introducing herself, saying, "Hi, I'm a believably attractive 18-to-24 year old female. You can relate to me because I'm racially ambiguous and I'm in this tampon commercial because market research shows girls like you, love girls like me."

New York advertising agency JWT had to look no further than Kotex's own ad archives to find material to mock in the new spots. Many of the cheesy clips used as fodder in the new ads are actually pulled from past Kotex commercials.