Man Calls 911 Over Orange Juice

In Oregon man spent Memorial Day in jail after dialing 911 to complain that a McDonald's worker was rude and didn't give him an orange juice he ordered. Raibin Osman was accused of improper use of the emergency telephone number.

Can I ask whatever happened to dialing "0" for the Operator?  Had the person in question did that they would have been directed to the proper telephone number for their local police station.  Why is it that so many of these people as of late are calling 911 instead of 0? 

 911 call over juice box*