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Dove 'Real Women' Craigslist Ad a Mistake: 'Not Approved,' - What is True Beauty? -

The Dove Campaign for Real Beauty. Photo: Courtesy of Dove

Dove's most recent iteration of the "Real Beauty" campaign has put them in hot water with these same websites.

The beauty giant put out casting call on Craigslist on June 25, soliciting a new crop of real women models. Although the ad has since been taken down (see the full screenshot, below), it stated, "Beautiful arms and legs and face will be shown! Must have flawless skin, no tattoos or scars! Well groomed and clean...nice bodies...naturally fit, not too curvy, not too athletic. Beautiful hair and skin is a must!"

While the ad did also state, "Absolutely no actresses/models or reality show participants or anyone carrying a headshot! Real women only!" Jezebel editors were not convinced.

"Its definition of 'real women' (a loathsome term if ever there was one) is fairly narrow and does, in fact, adhere to typical beauty standards. The emphasis on being 'real' but also being totally flawless is somewhat hilarious and tragic, in that the entire point of the Dove campaign is to challenge the definition of the word 'beauty,'" the writer "Hortense" penned on the pop culture website.

But a spokesperson for Dove tells StyleList that the Craigslist posting was an unplanned gaffe, and isn't indicative of their overall campaign message.


"Unfortunately, this casting notice was not approved by the brand or agency team and did not reflect the spirit of the brand team's vision. We appreciate that this has been brought to our attention, and we are taking the necessary steps to prevent this from happening in the future. We believe our images demonstrate that real beauty comes in many shapes, sizes, colors and ages and we remain committed to featuring realistic and attainable images of beauty in all our advertising."

The Dove spokesperson also defends the Campaign for Real Beauty, and its rich history of raising thousands of dollars for self-esteem focused charities for young girls.

"Dove is committed to representing beauty of all ages, ethnicities, shapes and sizes, and actively works toward raising self-esteem in women and young girls globally. We have used a variety of women in our images. We have shown women as young as 20 and as old as 95, women with blond hair, red hair, short hair, long hair and no hair; with freckles, without freckles; with wrinkles, with tattoos and real curves.

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Some Train Riders Can Be Annoying...

Ok so here's one. She has this look most days and heaven forbid if you talk to your friends she gets all kinds of upset and then grunts, shakes her head, and gives you looks as she rolls her eyes. Now excuse me if I'm wrong but we all paid to ride on this train so we should be allowed to speak to one another while traveling to work. Especially so when we are not yelling.

But this one is a hypocrite. There have been several times where she has had full on conversations with her friends, speaking LOUDER than me or my friends ever do when conversing on the train. Just yesterday she was yapping it up with a fellow passenger whilst I was watching a movie on my iPhone 3GS (shameless plug) and it was loud enough that I could hear the whole conversation but did I roll my eyes, grunt, shake my head or (gasp) get up out of my seat and search for another? NO!

The moral of this story is simple, we all pay to take the train to work but some train riders can be so damn annoying and self centered. And ps; don't trust the ones with their headphones on and looking as if they are sleeping. Chances are they are like our friend here and not sleeping and listening in to your full conversation!