Well, well, well I checked my mail yesterday and all the way from Van Nuys, California comes this survey with a $2 bill! Seems that CS Research would like me to answer just a few questions. In their letter, they assure me that a) they are not trying to sell me anything, b) they will NOT sell my personal information or opinions to third parties.
Since Direct Mail or Direct Response is such a tough sell they've included a crisp $2 bill so that I will feel compelled to fill out their 45 question survey complete with all information about my household income, ethnicity, square footage of home, what kind of garage I'd rather have, etc. It just seems to me that while they say that they will not "sell" the information to any third parties that from the questions being asked that there is either a lending institution, mortage company or home builder behind this survey.
I don't have time to scan this letter in but apparently they've sent this out to a few people because I found one other person who got a letter for $1! I guess I made out! LOL
So what should I do? They've paid me $2 already. Maybe I'll just go out to the Dunkin Donuts and treat myself to a coffee and donut!