Wednesday, August 12, 2009

DOES SHOPPING AT AN "OUTLET MALL" MEAN THAT YOU ARE GETTING A BETTER DEAL?

Not so fast. Shopping at an Outlet Mall might not be all it's cracked up to be.

About 55 million Americans shop in at least one of the nation's roughly three hundred outlet centers every year. Stretched over five years, that number adds up to nearly every man, woman, and child in the country. Even more astonishing is the number of miles chalked up in this annual pilgrimage. The total distance that Americans travel to outlet malls each year equals 440,000 circumnavigations of the globe. If that number seems a little abstract, consider this: The distance to the moon is roughly equal to 10 trips around the globe. That is, we make 44,000 moon launches' worth of outlet visits each year.

Are America's 55 million outlet shoppers scoring great deals on expensive brandname products, or getting less than they're bargaining for? To find out more go to the following link and read the article "How Outlet Malls Have Convinced Shoppers into Thinking They're Getting a Sweet Deal." http://www.alternet.org/workplace/141858

No comments:

Post a Comment