Cosmetic advertisements in Asia are targeting men with blunt campaigns aimed at skin color that one lawmaker labels racist.
In one TV commercial, two men, one with dark skin, the other with light skin; stand on a balcony overlooking a neighborhood. The dark skin guy turns to his friend and says in Hindi, "I am unlucky because of my face." His light skin friend replies, "Not because of your face, because of the color of your face."
Suddenly the light skin guy throws his friend a cream. It's a whitening cream.
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