Wednesday, December 2, 2009
Local News Commits a Twitter-Induced Billboard FAIL
We understand why the mainstream media would want to take every opportunity they can to let the world know that they're on Twitter. After all, Twitter's "hip," right? Sometimes, though, they can get a bit overzealous, go on a blind, Beckettian tweeting rampage -- and commit a massively hilarious fail in the process.
Such is the case for one local TV station in Mobile, Alabama that had the great idea of putting up live news tweets on their electronic roadside billboard, which featured three of the channel's anchors. Good idea, except when the headline involved three people accused of gang rape, which ran directly opposite the trio of statically smiling broadcasters. The implication, of course, being... well, obvious.
The station probably feels embarrassed about the blunder, but then again, there's no such thing as bad publicity. If they really wanna turn this lemon into lemonade, they could even make it into a regularly recurring joke, and take advantage of the potential for humor that running text alongside an awkward family photo offers.