Why would anyone buy a Kindle for $279 when they can have an iPad for $499?
"People will do the cost-benefit analysis in their own heads and say, 'If I can read books on one thing and read books, newspapers and CNNMoney.com on this other thing and get a full color experience and get apps,' it's not a very difficult decision," said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California.
That cost-benefit analysis over the Kindle is what Steve Jobs is banking on.
"Amazon's done a great job of pioneering this functionality with the Kindle," Apple's CEO said at Wednesday's iPad event in California. "We're going to stand on their shoulders and go a little further."
So which might you choose?
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