It has been a season of loss for daytime broadcast TV.Not only has the viewing audience continued its gradual decline, but daytime’s biggest star, Oprah Winfrey, will be ending her show in 2011, and another talk host,Tyra Banks, announced last week that she would be leaving after one more season.
The soap opera world is taking a hit, too, as one of the most enduring soaps, As the World Turns, will stop telling stories after 54 years in September, joining the canceledGuiding Light.
“Viewership in daytime is down, and it’s also unfortunately happening at a time of economic downturn. So the combination of the two makes it pretty difficult in the daytime arena,” says Bill Carroll, vice president of Katz Television Group. USA Today
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