Old Spice Man was the biggest viral marketing hit of the year, and now he's even worked his way into Sesame Street. In a new clip, Grover the furry blue monster tells viewers the advantages of smelling like a monster and knowing the word "on." Isaiah Mustafa doesn't make an appearance, but Grover makes a pretty good stand-in.
The spoof is spot on. Grover sports a towel and does the "look at yourself, now back to me" bit, the "two tickets to that thing you love" bit, and of course, "I'm on a horse."
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