Sign of the hard economic times - Procter & Gamble to phase out Max Factor in the US.

Ladies, if Max Factor is a staple in your cosmetics case, you’ll want to stock up now. Procter & Gamble, which owns the 100-year-old cosmetics brand, is phasing out distribution of Max Factor in the U.S. by early next year. P&G will shift the brand entirely to markets abroad where Max Factor sales have been the strongest.