Wednesday, September 9, 2009

McDonald's Can't Stop McCurry from Using 'Mc'


In a fast-food version of David versus Goliath, the owner of a small curry restaurant in Malaysia has won the final bout in an eight-year trademark battle against the world's largest fast-food giant, McDonald's.

The restaurant facing the suit operates under the name McCurry, short for "Malaysian Chicken Curry," and was the first Indian fast food restaurant to open in 1999 in Kuala Lumpur, Malaysia -- serving dishes such as chicken curry, fish head curry, naan and biryani.

McDonald's wanted sole rights to the use of the prefix "Mc" to protect its brand image but the Federal Court ruled Tuesday that the fast-food chain had no such exclusive rights.

"We feel great that this eight-year legal battle is finally over, and we can now go ahead with whatever we plan to do, such as opening new branches," McCurry owner A.M.S.P. Suppiah told Reuters.

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