Gap has unveiled its first television campaign in over two years and it will strike a familiar chord with millions of viewers.
In the new series of holiday commercials, a boisterous troupe of particularly "Glee"-ful models and cheerleaders prance around spreading holiday, well, cheer.
They dance, they tumble, they build human pyramids, all while decked out in Gap's seasonal 1969 denim, plaid shirts and chic winter accessories. (You can even shop the looks.)
Their intricate routines look an awful lot like the glorious song and dance numbers featured on the hit Fox series "Glee," which depicts the conflicts between the misfit members of a high school glee club and the uber cool cheerleaders (aka the "Cheerios").
The similarity is a little more than a case of great minds thinking alike. Though the campaign was in development "before we saw 'Glee,'" Ivy Ross, executive vice president of marketing for Gap told The New York Times, the resemblance is "no accident."
"We were very conscious of the environment we're in," she added.
Called "Holiday Cheer," the campaign features 10 different peppy ads including the intentionally inclusive "Happy Whateveryouwannakah," the very clever "Still Got That Receipt?," the politically correct "Vegetarian RSVP" and the procrastinator's theme "Be Belated" (cue "Bring it On").
View all of them at Gap's holiday microsite, Cheerfactory.com, where you can customize cheers and send via email, Facebook and Twitter. Spread the joy and receive a 20% off coupon good through the end of January 2010.
Gap clearly wants to make it a cheerful holiday season.
What do you think of the new campaign? Leave a comment!
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