Saturday, April 18, 2009

David Beckham Channels His Inner Terminator for Motorola 'Aura" Cell Ad

Want a marketing campaign to work? Get David Beckham to disrobe. Here he strikes a sci-fi pose for his latest ad campaign. 

Showing his pecs-appeal, he appears with a glowing red eye inTerminator-style half man, half-robot futuristic pose. 

Shot in Milan, where Beckham, 33, is currently playing for one of the city’s soccer teams, it is his latest campaign for cellphone maker Motorola. 



David Beckham Shows Off His 'Aura' – Shirtless, Of Course!


In a statement, Beckham says he loves classic watches, "so a phone that exposes its mechanics while also being so stylish is really unique. Motorola always seem to come up with something different, a concept that no one else has, and they've certainly done that again with AURA." 


A behind-the-scenes movie of the shoot has been posted on YouTube.  So tell me does it make you want to go out and grab a Motorola?  And what is it about ads featuring celebrities or sports heroes that make us want to go out and purchase something we most likely don't even need?  Thoughts?

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