With the current economy the way it is, Abercrombie, is facing a consumer revolt, while others are paradoxically upbeat. A clue: It has to do with price.
Robert Wright for The New York Times
"This spring, spending by teenagers, a closely studied but rarely understood segment of the population, is off by 14 percent, a direct reflection of the economy, according to a report this month by the investment bank Piper Jaffray. And that is having a profound effect on an already unraveling mall culture, where deep discounters and stores known for heavy promotions are suddenly the popular destinations and aspirational brands are struggling to fit in."
What are you doing to cut back? Where are you shopping for clothes? Are the days of shopping by the label or name brand over?
For more on this topic see the NYTimes article by Eric Wilson at http://www.nytimes.com/2009/04/23/fashion/23TEENS.html
Makes sense. To be honest I've never really liked anything that Abercrombie stores sell. I mean you can find similar styles at other stores for a fraction of the price. And with us being in a recession it's only a matter of time before people stop purchasing for the name brand and go to what they can afford.
ReplyDeleteDon't really ever shop their stores anymore because all the store helpers seem to have so much attitude. It's kinda like the attitude all of those people in Starbucks have! I'd rather shop Old Navy or Gap.
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