Just one more indicator that the current recession is hitting home in a big way many are taking hair color into their own hands. "Not every woman is ready to slip on a pair of latex gloves and take hair coloring into her own hands. But like Spam and instant potatoes, home hair color appears to be that rare product that is getting a lift from the recession."
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Asked how the economy had changed their spending habits, 15 percent of 1,000 American women who have their hair colored professionally said they now color it at home, according to a recent survey by Mintel, a market research firm. Another company, Information Resources, said dollar sales of a popular Clairol product, Root Touch-up, shot up 20 percent over the last year.
An indication of home color’s rising profile can be seen in the latest products, which are created by name-brand salon owners, a new twist in an industry long dominated by mass market manufacturers like Clairol and L’Oréal.
Do you find yourself cutting back in such a manner during this recession? Want to know more? Read the full NYTimes article by Terry Trucco at http://www.nytimes.com/2009/04/23/fashion/23skin.html and let me know what you think.
Let me tell you I already do my own dye job myself. And I must say I got the skills to pay the bills too. Did mine so well that now I do several of my friends and make $ that they would have been spending at a hair salon otherwise. Granted I'm not racking in what the Salon would but friends got to help out friends during these times you know what I'm saying.
ReplyDeleteI hear that I do the same myself. I had to cut back these past few months and now that I've done my own styling I may not go back for particular things in the future.
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